About Boosts When you Boost, we show your profile in more results than it would otherwise be shown in. It's like an extra burst of popularity. The lightning bolt icon on OkCupid relates to Boosting. If you see a match highlighted with a lightning bolt icon, that means they Liked you while you were running a Boost. We can’t guarantee that anyone will like your profile or message you as a result of purchasing a Boost (that’s entirely up to them!) but usually, you'll see more activity. If you're subscribed to Incognito, please keep in mind that you cannot activate a Boost if your Incognito feature is turned on. You can read more about Incognito here. Frequently Asked Questions Why didn't I get any new Likes or messages after my Boost? Again, we can't guarantee that anyone will Like or message you when you purchase a Boost. It could be a timing issue, or there could be something lacking in your photos or profile. Check out our articles about how to make an awesome profile, and how to choose great photos.